Unire le Forze in Medio Oriente e Avviare un Nuovo Percorso
Il 18 aprile 2025 la Sede Regionale Europea ha tenuto con grande solennità a Dubai l’Assemblea Annuale per agenti e clienti OEM della regione Medio Oriente, con il tema “Unire le forze in Medio Oriente e inaugurare un nuovo percorso”. Agenti chiave dei settori petrolio e gas, petrolchimico, energia e costruzioni, insieme ai rappresentanti di importanti produttori di apparecchiature originali (OEM) nei settori di ventilatori, pompe e compressori (tra cui quasi 40 aziende come SZ, KSB, RP, WL, FLS, SE, Cel), si sono riuniti per approfondire lo sviluppo del mercato mediorientale e rafforzare la cooperazione strategica, dando congiuntamente avvio al nuovo percorso di Wolong nel mercato del Medio Oriente.
The annual meeting opened with a welcome speech by Mr. Mo Yufeng, the executive director of the board of Wolong Holding Group and the chairman of the European Regional Headquarters. He pointed out that the Middle East, as a core region for global energy transformation and infrastructure construction, has huge development potential in areas such as oil refining, water treatment, port machinery, and new energy. Relying on the coordinated advantages of domestic and overseas manufacturing bases, full portfolio of product matrics, and global brand influence, Wolong will adopt a two-wheel-drive mode of "localized production + customized services" to deeply cooperate with partners in the regional market. "We will focus on customer needs, strengthen the technical adaptation of high-voltage & low-voltage explosion-proof motors, and platform-based standard products under extreme working conditions, enabling the industrial upgrading of the Middle East with 'Chinese technology + European standards'." During the entire annual meeting, Wolong's experts elaborated in detail to the participating partners on the group's strategic deployment in the Middle East, the advantages and characteristics of various products and technologies, especially the specific application scenarios and typical cases of high-voltage explosion-proof products, low-voltage explosion-proof products, and platform-based standard products, as well as the layout of Wolong's modern and advanced manufacturing bases.
The discussion session in the afternoon focused on "local implementation", where agents and customers had candid exchanges around the strategy for market penetration in the Middle East. Each partner shared their experience of past cooperation with Wolong, regional resource advantages, and business plans for the next two years. At the same time, they conducted in-depth discussions on core topics such as market strategy formulation, product application promotion, and important business opportunities. During this meeting, Wolong and its agents further reached a consensus. Wolong's technical expertise and market focus reinforce its commitment to long-term growth in the Middle East region. Both sides look forward to upgrading from "product agency" to "value co-creation".
Il successo di questo incontro annuale segna l’ingresso della relazione tra Wolong e i suoi partner del Medio Oriente in una “collaborazione strategica”; attraverso approfondimenti di mercato, piani di cooperazione concreti e condivisione di risorse di alto livello, non solo rafforza il riconoscimento tecnico di Wolong nel settore della trasmissione dei motori, ma chiarisce anche il percorso di attuazione del principio “focalizzarsi sui clienti leader del settore e coltivare in profondità i mercati di nicchia chiave”.
Durante la riunione annuale il Sig. Mo Yufeng, presidente della Sede Regionale Europea, ha guidato il team di direzione in visite intensive ai partner chiave in Medio Oriente; hanno incontrato successivamente China Petroleum Engineering & Construction Corporation (CPECC), azionista di ADNOC, Zhenhua Oil, Sinopec Middle East Company, China Petrochemical International Co., Ltd., Sinopec Nanjing Engineering Middle East Co., Ltd., il team del progetto RTR Compressor, nonché Shengu Middle East Company, la filiale BH Arabia e il parco industriale Saudi EWPARTNERS, e hanno avuto scambi approfonditi con i vertici delle varie imprese su tendenze di mercato, opportunità di investimento e percorsi di cooperazione.
